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AnalyticsAudience and revenue per article

What your readers read, and what each article earns.

A tag with no cookie and no banner: live traffic by source, pages, authors, sections, and the real advertising revenue per article, every night.

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The Radar: readers right now, the day by source family, the pages taking off.

How Analytics works.

Analytics

A cookieless tag, and your whole audience.

One tag, no cookie, no banner: the identifier is computed on our side with a daily secret, the IP address is never stored. Then the reports: the live Radar, Sources, Pages, Authors, Sections, Rhythm, Journeys, Revenue — by article, by author, by section, by source. A complete analytics product, built for a digital publisher.

A cookieless tag, and your whole audience.

The exact source

What makes each article work: Discover, Google, Facebook, ChatGPT…

Not a vague family: the named source. About fifty are recognised — search engines, networks, aggregators, newsletters, and the AI assistants: ChatGPT, Perplexity, Gemini. For every page, its detailed provenance, its recirculation, its reading depth: you know what brings you readers, article by article.

What makes each article work: Discover, Google, Facebook, ChatGPT…

Revenue per article

Real advertising revenue, article by article, every night.

The tag pushes two key-values into Google Ad Manager. Every night the report is reconciled and every euro finds its page; the sum always equals the network’s total. Taboola is reconciled the same way. The current day is estimated, the night replaces it with the real figure.

Real advertising revenue, article by article, every night.

Pages

The pages that deserve a move, and why.

To retitle, to push again, back catalogue: each page shows up in the view that concerns it, with the reason spelled out. An engagement score out of a hundred combines completion, active time and recirculation.

The pages that deserve a move, and why.

Everything Analytics does.

  • RadarReaders right now, the day by source family, usual curve, pages taking off, full screen.
  • SourcesAround fifty named sources, AI assistants included; trend over 90 days, 6 and 12 months.
  • PagesEvery page of the site, signals and reasons, engagement score.
  • Page performanceComparison with its section, origin, recirculation, reading depth.
  • Authors and sectionsShares, yield per article, no podium.
  • RhythmSeven-day by twenty-four-hour map, slots that perform.
  • JourneysRecirculation, pages that hold, dead ends, pages never reached.
  • RevenueToday’s estimate, exact per connector, by page, section, author.
  • CookielessIdentifier computed server-side with a daily salt; the IP address is never stored.
  • To the EditorKnown pages feed related articles and the link panel.

Its place in the chain.

  1. BeforeYour site

    One tag, placed once.

  2. HereAnalytics

    Measures, reconciles, flags.

  3. AfterEditor

    The site’s pages become the brief’s related articles.

What Analytics costs.

The lines of the grid that concern Analytics, and the boost that pushes it without changing plan.

This table only details Analytics. Every plan also includes the other tools, with their own volumes. See everything each plan includes

Plan shown
What Analytics costs.
IncludedFreeFreeEssentiel€290/monthPro€790/monthGroupe€1,990/month
AnalyticsProduce · audience
Page views analysed / monthAnalytics tag: Radar, pages, authors, sections, sources100 k1 M5 M20 M
Revenue connectorsGoogle Ad Manager, Taboola: real revenue per article, every night——✓✓
Audience and Content reports—✓✓✓

In every plan:live Radarpagessourcescookieless tag

  • AnalyticsAudience Boost€90 /month+ 10 M page views analysed · revenue connectors included.